Posts Tagged: ASA

Is the ASA really that bad?

Many of you will have heard of the ongoing case of Nicholas Handol and his ongoing breach of the advertising code which has culminated in a hearing before the General Osteopathic Council Professional Conduct Committee.  It is not appropriate for me to comment on this case.  There has been wide discussion of the case and misunderstandings of GOsC and their relationship to the ASA. I thought it would be helpful to discuss the ASA and it’s relationship to Osteopaths. Who are the ASA? “The Advertising Standards Authority (ASA) is the Continue Reading »

ASA guidelines for osteopaths treating babies and children

The new ASA guidance for marketing claims for pregnancy, children and babies for osteopaths are an excellent resource.  A document has been produced with clear advice and examples about what you can and can’t claim.  Remember that advertising applies to all your print and online communications as well as testimonials.  You need to be careful with social media communication. Whilst I am sure there will still be some frustration amongst practitioners the ASA clearly states that if the osteopathic profession produce the evidence they will endorse the advertising.  They have Continue Reading »